Friday, 9 April 2010

Ipad Smashing on YouTube - Social Comment or Self Indulgence

I wonder of this vogue of smashing expensive bits of technology up is actually serving a psychological purpose by demonstrating that however much our lives are dominated by technology we are in control, masters of the technology and not to be enslaved by it (at least until we build Skynet, the Cylons or Nexus 6's). Watching people club computers and plasma TVs and Ipads to bits on Youtube always makes me think of the Apes knocking the crap out of each other in 2001 A Space Odyssey, its that kind of base animal instinct to show the technology that we are the boss, we are in control.

Of course of an alternative view is that this was just some rich kid looking for his 5 minutes of fame and some gratuitous self publicity and with nearly 1.5million views so far, he's sure getting it, which is not bad for only 499dollars investment. In fact this could be a great new source of advertising revenue if the corporate sponsors jump on the bandwagon...

.'The Nokia X11, smashed up in association with Coca Cola'.

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